Keith Kuzara

owner / tattoo artist

Keith Kuzara, tattoo artist at Sink or Swim Tattoo and Piercing in Niagara Falls, NY
Keith Kuzara, tattoo artist at Sink or Swim Tattoo and Piercing in Niagara Falls, NY

Keith Kuzara is a seasoned tattoo artist who began his tattooing journey in 2010, following a lifelong passion for drawing. His entry into the tattoo world was anything but traditional. Without an apprenticeship, Keith carved his own path through relentless dedication, self teaching, and an unshakable commitment to growth.

In 2015, he became the proud owner of Sink or Swim Tattoo, a studio that reflects his belief in collaboration, creativity, and continuous learning. Rather than simply running a shop, Keith leads by example, nurturing emerging talent while drawing inspiration from the artistry of his coworkers.

Keith is best known for his work in neo traditional, Japanese, anime, geometric, and illustrative tattoo styles. His art is vibrant, dynamic, and versatile.

His artistic journey has always been intertwined with his personal life. He met his wife Shannon in 2011 and they have been drawing, and soon after, tattooing together ever since. Their shared creative life is a cornerstone of Keith’s career.

Outside the studio, Keith is a proud cat dad, an avid traveler with a love for exploring global cultures and cuisine, and the lead singer in a cover band aptly named “Wasn’t A Phase.” His diverse passions fuel his artistry, making him not only a tattooer but a well rounded creative force.

sponsorship logo for pro team members of miss pillsbury tattoo aftercare

Keith is a huge supporter of, and only uses miss pillsburys tattoo glide and aftercare.

Keith with Iggy Luppino and holding multiple awards from the niagara tattoo convention
Keith holding a best of show trophy from the flower city tattoo convention

Keith is a highly awarded tattoo artist and has won best of show, best of day, countless awards and has even judged at multiple conventions.

Keith holding a first place trophy from the Niagara Falls tattoo convention
Keith and shannon celebrating ten years of owning sink or swim in Niagara Falls ny
childhood photo of Keith Kuzara
Iggy Luppino, Keith Kuzara, shannon Kuzara outside of the cut sark in London England

Keith and Shannon recently celebrated 10 years of owning sink or swim tattoo and piercing.

Keith posing at a cemetery outside of Dublin, Ireland
Keith sitting on a couch with his cat twist

Keith is a frequent world traveler and enjoys experiencing new cultures and uses that to inspire his art.

Keith performing on stage with his band wasn't a phase

Keith has been involved in music for as long as he can remember. he has sang and performed with many bands including “my city my secret”, “9 mag”, and “wasn’t a phase”.

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