sam Sullivan

tattoo artist

Headshot of tattoo artist Sam Sullivan standing at Sink or Swim Tattoo and Piercing in Niagara Falls, NY
Headshot of tattoo artist Sam Sullivan standing at Sink or Swim Tattoo and Piercing in Niagara Falls, NY

Sam was born and raised in the Quiet Corner of rural Connecticut and grew up with a pencil in hand and a song in her head. From tracing magazine ads to diving into every special arts and music class she could take in school, creativity has always been at the core of her life.

While studying journalism and criminal justice, Sam took a brief hiatus from pursuing her artistic endeavors for a career as a local news reporter after college. It was during this time she got her first few tattoos and soon caught the bug. She had to have more.

A restless spirit and a need for change lead Sam to leave her home state at 25 and move south. She lived in Charlotte for five years and connected with tattoo artists there who gave her an introduction to the workings of tattoo shops behind the scenes. From answering phones to cleaning tubes, Sam began learning the ins-and-outs of tattooing and forged friendships in the Queen City that eventually helped lead to an apprenticeship opportunity in South Carolina, where she found work at her first shop. For six years she dedicated her time to learning and growing as a tattooer, finding herself drawn to illustrative, traditional, art nouveau, and linocut-inspired tattoo styles with bold lines and bright, vibrant colorwork.

The heat was brutal, though, and she missed the snow and seasons she remembered from growing up in New England. Sam’s search for a new adventure landed her in New York, where she found a home and a family at Sink or Swim in Niagara Falls. When not at the studio, she can be found at home drawing and watching horror movies, cuddling with her sweet dog Furby, and exploring everything there is to offer from Wheatfield to Buffalo. If she’s not sharing tattoos or flash on her page, Sam loves to post silly reels and content to make others laugh. Just don’t ask to see her toes (for free).

You can check out Sam’s most recent work and silly videos on her Instagram - @tattoocansam

Samantha Sullivan and her dog Furby at home in Niagara Falls, NY
Sam Sullivan’s dog best friend, Furby, in western new york

Sam and her dog furby love spending time outside, laying in the grass, and watching planes fly over.

Sam Sullivan wins second place best cover-up award at Flower City Summer Invitational in Rochester, NY
tattoo artist sam Sullivan from sink or swim tattoo and piercing standing outside for a lifestyle photograph

sam won second place best cover up at her first ever convention, the 2025 flower city tattoo summer invitational, for a tattoo she did on her own knee.

tattoo artist sam Sullivan working on a lithograph style tattoo at sink or swim in western New York
Samantha Sullivan tattooing her own foot at Sink or Swim in Niagara Falls, NY
tattoo artist sam Sullivan working on a traditional style tattoo at sink or swim in western New York

sam loves tattooing herself and has tattooed both of her own feet and knees. the only free toes you’ll get to see.

book your tattoo now!